WorkNest | Empower Your People, Secure Your Organisation
As the sole SEO for WorkNest, I spent my time improving site health to meet Google's EEAT guidelines and build the brand's online presence across SEO and LLMs.
Alex Morris: SEO, Strategy, & Words
High-quality content strategies for increasing sales & SERP rankings
About the SEO
Hello! I'm Alex. I produce high-quality content written to be SEO-friendly and conversion happy, with a core focus on strategic development on LLM performance.
With 14 years' experience in digital across B2B and B2C, my core skill set includes first-rate copy, excellent research skills, and fully optimised SEO content for maximum ranking potential. I've assisted leading several brands with their strategy to enhance site growth and ranking performance. Below are some work examples.
Where I've Worked & What I've Done
HR Service Page - Example Copy
An example of how I approach content for SEO and LLM performance, with a strong focus on select keywords alongside authoritative content, driven by brand expertise, and one that tells a story (FAQs conclude the post for LLM benefits).
FasterPay - Money-Ins, Money-Outs, and Payments.
I was the sole copywriter for Paymentwall (FasterPay) working mainly on the digital wallet across marketing, SEO, UX, and product copy.
AI-Native Digital Marketing Agency | HoneyBadger
An agency-side role where I supported multiple Australian clients with their SEO performance.
Enhancing Council Services with Beebot AI’s Integrated Booking Solution
During my time as a freelancer, I supported Beebot AI (an artificial intelligence SaaS tool) with content and SEO strategies, as well as writing articles to assist with sales campaigns.
The Best Biscuits for Office Brews
This was a bit of fun short copy I put together for the Soap Media team. Choose your biscuit!
Top 25 SaaS Influencers Industry Report
This is an industry report I compiled over several months from top SaaS professionals around the world. It was marketed as lead generation gated content.
Theatre Marketing | Theater Website Design with Spectrix Integration
One of the landing pages I created for Soap Media. I was very pleased with this as I could lean on my cultural knowledge to make the page stand out from a more generic sales template.
What It's Like Working With Me
I have been enjoying the writings of Alex Morris for several years. His sense of humour, as seen in newsletters, advice columns, inventions and more on his blog, is a wit rarely found. I’ve always thought he should be writing for Saturday Night Live, or an edgy cable series.
Alex’s book reviews are the opposite of his humour spots. They are serious business, and due to the passion he exudes, I have found myself reading books again and not just scripts. On his book blog, Alex goes into a lot of depth in the reviews. After reading a book review, one realizes that no moron wrote this.
Resa McConaghy - Costume Designer for Film & TV
Alex headed up our blog team for a number of years and did so with great leadership, organisation and professionalism. He was incredibly proactive about finding interesting subjects, people and themes to write about as well as encouraging the young bloggers on our team to write with passion. high quality content produced throughout the year and in doing so elevated the educational and creative aspect of our festival to a much higher level. I would
love the opportunity to work with Alex again in the future.
Sam Cullis - Director of London Breeze Film Festival
An experienced content writer with an eye for detail. I was lucky enough to have Alex as part of my team during his time at Radius. During this time he took on a multitude of tasks from SEO blog articles, to commercial content. Alex also worked on non-SEO content including social media and newsletters. As an experienced content writer, Alex also reviewed other team members work from a spelling/grammar point of view and also making SEO recommendations. In addition to writing content, Alex also wrote detailed content briefs for other teams members. If you are looking for an experienced content writer with a great knowledge of SEO, Alex is your man!
Matt Veale - SEO Manager at Radius Payment Solutions Ltd.
Over the past few years, Alex has published articles describing my work. I've found him bright, enthusiastic, and easy to work with.
Stephen Malinowski - Composer & YouTube Music Animator
My External Passion Projects
Professional Moron
This is a culture and satire site where I experiment with my creative writing, journalism, and SEO skills. I aim to rank with much of the content by targeting niche keywords. I've run the blog since 2012, have written over 5,000 posts for it, and gain 130,000 unique visitors a year.
Moonshake Books
This is my literary review site for long-form analysis of books I love. It's a labour of love and I'm particularly proud of my reviews of Sartre's Roads to Freedom Trilogy and the Exercises in Style Oulipo surrealist analysis.